GCW Media Services

Who we are

Welcome to GCW Media Services, one of the premier issue advocacy media planning and buying firms. From sweeping state ballot elections and swaying Capitol Hill to consumer and trade campaigns that educate and build awareness, GCW is without rival in the industry.

One of the top strategic media firms in the country, our expertise spans planning and buying for print, television, radio, outdoor and the Internet through cultivated industry relationships, cutting-edge resources and a responsive, agile team of media professionals in California and Washington, DC.

Owner/Media Director Cindy Winton has a stellar track record and a solid reputation for the strategic planning and aggressive negotiation behind winning media campaigns. Her experience in highly successful issue advocacy and ballot measure campaigns
is unmatched.

Whether its one print ad in a regional newspaper, an integrated national branding campaign or a statewide ballot measure, our media planning and buying puts our clients message in front of their audience in the most effective way. See what the power of strategic planning and targeted placement can do and put GCWs media know-how to work for you.

What we do

The most compelling message will fall flat if its not heard. GCW Media Services utilizes the best tools to get the job done.

Planning

    Well identify your target audience and find the best way to reach them, develop placement schedules and costs and craft a comprehensive plan to fit your objectives. We can provide detailed options and alternatives to find the right fit and the farthest reach for your budget.

Negotiating

    GCW is aggressive about getting the best rates for you. Over the last 15 years, we have built strong industry relationships with our media outlets, negotiated special rates for our clients, and remain flexible and competitive with our commissions.

Buying

GCW takes your approved plan and makes it happen. Our team works to put all the pieces in place, down to the last detail; making sure your spot or ad is delivered where it needs to go on time.

Resources/Reporting

GCW employs the best resources and tools to ensure our plans are built around most up to date, accurate information available. SQAD, Scarborough, Qualitap and Simmons Market Research help us define your target audience. Strata Media Buying puts our plans into action with cutting edge
placement tools. And Nielsen and Arbitron rating services allow us to follow through detailed reports.

Our Clients

ISSUE ADVOCACY

  • American Automobile Manufacturers Association
  • Auto Alliance
  • Business Roundtable (China Trade)
  • Business Roundtable (Healthcare)
  • California Bankers Association
  • Californians to Stop Unfair Rate Increases
  • CBS
  • Civic Justice Association of California
  • Coalition for Affordable Quality
    Healthcare
  • Coalition for Asbestos Resolution
  • Coalition for Auto Insurance Choices (NJ)
  • Coalition for California Jobs
  • Coalition for Responsible Healthcare Reform
  • Coalition to Insure Against Terrorism
  • Coalition United for Rail Equity
  • Floridians for Lower Insurance Costs
  • Global Climate Information Project
  • Health Care First
  • Health Insurance Association of America (Harry & Louise)
  • Minnesotans Against Fraud and Higher Insurance Rates
  • New York Life
  • Pacific Lumber
  • Reynolds American
  • Small Business Action Committee
  • The Asbestos Alliance
  • US Chamber Institute for Legal Reform
  • US Chamber of Commerce

BRANDING/AWARENESS

  • American College of Cardiology
  • American Council of Life Insurers
  • Association of American Medical Colleges
  • AstraZeneca
  • Chlorine Chemistry Council
  • Coalition for Affordable and Reliable Energy
  • Duke Energy
  • Edison Electric Institute
  • Educational Testing Services
  • Entertainment Software Association
  • General Motors
  • Intel
  • Math For America
  • Motorola
  • National Association of Broadcasters
  • National Congress of American Indians
  • Pharmaceutical Research & Manufacturers of America
  • Professional Board of Teaching Standards

Contact GCW Media

Los Angeles, CA
417 W. Foothill Blvd. #B-221
Glendora, CA 91740
(626) 335-6132

Washington, DC
701 8th Street, NW, Suite 400
Washington, DC 20001
(202) 393-3860